For those who enjoy the taste of vodka, the Grey Goose Le Citron will surely add a playful twist in terms of flavoring. For this offering, the company utilizes freshly grown lemons from "the renowned Menton region of France." As a result, the experience bears a refreshing quality and the accompanying aromas -- ones of "lemon zest [and] lemon candy," are sure to elevate the experience.
Recognizing that the alcoholic beverage is perfect for the summer months, the Grey Goose Le Citron is proposed to be used in a cocktail — the 'Le Citron Grand Fizz' or the 'Paris to Pampelonne.' The latter is curated with Maison Labiche — a Parisian fashion designer, while the former is mixed with ST-GERMAIN Elderflower Liqueur, fresh lemon, and soda water.
Refreshing Lemon-Infused Vodkas
The Grey Goose Le Citron is Ideal for Cocktails During the Summer
Trend Themes
1. Lemon-infused Vodkas - Disruptive innovation opportunity: Develop new flavors and infusions of vodka using different fruits and botanicals.
2. Cocktail Collaboration - Disruptive innovation opportunity: Partner with fashion designers or other brands to create unique cocktail recipes and experiences.
3. Refreshing Summer Drinks - Disruptive innovation opportunity: Create new beverage options specifically tailored for summer consumption, incorporating fresh and seasonal ingredients.
Industry Implications
1. Alcoholic Beverages - Disruptive innovation opportunity: Explore new flavor profiles and ingredients to expand the offerings in the alcoholic beverage industry.
2. Fashion - Disruptive innovation opportunity: Collaborate with alcohol brands to create limited-edition bottles or special packaging designed by fashion designers.
3. Hospitality - Disruptive innovation opportunity: Develop unique summer cocktail menus that highlight refreshing and innovative beverage options for hotels, bars, and restaurants.