Danish studio Dorte Mandrup has designed an urban IKEA store in Copenhagen, Denmark, and the retail space will feature a green rooftop park for patrons to enjoy in the middle or after their shopping trip. The exterior of the building, on the other hand, boasts a noticeable wavy white facade that compliments (and challenges) the "traditional classic blue and yellow" of IKEA stores.
The city-center IKEA is expected to open in 2023 in the Vesterbro neighborhood. Dorte Mandrup worked thoroughly to answer the needs (and behaviors) of urban consumers. This feature will be accessible both by foot or by bike. The green rooftop park offers a natural refuge from the concrete environment of the city—this space is especially needed because Vesterbro is "a densely populated and active district of the city."
Greenery-Accented Retail Spaces
IKEA Copenhagen Employs Dorte Mandrup for a Green Rooftop Park
Trend Themes
1. Greenery-accented Retail Spaces - The inclusion of greenery in retail spaces creates a natural oasis in the midst of a concrete environment.
2. Urban Rooftop Parks - The creation of rooftop parks in city centers offers a new space for leisure and recreation that is accessible to all.
3. Sustainable Store Design - Incorporating sustainability into store design can attract environmentally conscious consumers and create a positive brand image.
Industry Implications
1. Retail Industry - The retail industry can innovate by incorporating greenery and sustainable design into their stores to create a unique and inviting shopping experience.
2. Architecture and Design Industry - The architecture and design industry can innovate by creating sustainable and inviting spaces that incorporate greenery, such as rooftop parks.
3. Urban Planning Industry - The urban planning industry can innovate by incorporating green spaces into densely populated city centers to provide natural relief from the concrete environment and promote overall well-being.