With its Green Packaging Pilot Program, Burger King is reimagining its most-used items like utensils, straws, drink lids, Frypods, Whopper wrappers and napkins. The sustainable packaging initiative is designed to reduce the fast food chain's environmental footprint and it has the potential to reduce greenhouse gases.
As part of this program, Burger King is incorporating materials like renewable unbleached virgin paperboard, plant-based plastic and 100% recycled fiber for napkins. Burger King will also be trialing plant-based straws and strawless lids and it says this could "potentially eliminate up to 500 million single-use plastic straws annually from participating U.S. Burger King® restaurants. This action alone would translate to the removal of 910 metric tons of greenhouse gasses per year, the equivalent of 196 vehicles driven for one year."
Eco Fast Food Packaging
Burger King's Green Packaging Pilot Program Rethinks the Most-Used Items
Trend Themes
1. Sustainable Fast Food Packaging - Fast food chains can innovate in sustainable packaging to reduce their environmental footprint and greenhouse gas emissions.
2. Alternative Materials for Packaging - Exploring alternative materials like renewable paperboard and plant-based plastic for packaging can help reduce waste and pollution.
3. Strawless Lids and Plant-based Straws - Eliminating single-use plastic straws and switching to strawless lids and plant-based alternatives can significantly reduce greenhouse gas emissions.
Industry Implications
1. Fast Food - Fast food chains can invest in sustainable packaging to appeal to environmentally-conscious customers and reduce their negative impact on the environment.
2. Packaging - Packaging companies can develop and supply alternative materials for food packaging to meet the demand for sustainable options.
3. Environmental Services - Environmental services companies can offer consulting services to fast food chains and packaging companies on sustainable packaging solutions to reduce their environmental footprint.