The 'Sunup' green coffee brew is marketed as an alternative for people who don't enjoy the flavor intensity that most coffees offer.
The brand is based in New York City and its drink has an amber color that resembles the hue of tea rather than coffee. The brew is made from coffee beans in their original form -- ones that have not been roasted at all. As it is the roasting process of beans that gives coffee its intense flavor, the lack of roasting that goes into the creation of this brew gives it a more subtle taste that resembles tea more than it does coffee.
This green coffee cold brew is an excellent choice for people looking for the caffeine kick that coffee offers, without the strong taste.
Green Coffee Brews
These Coffee Drinks Offer a More Subtle Flavor Than Most
Trend Themes
1. Green Coffee Brews - Opportunity for coffee brands to offer alternative brews with a more subtle flavor.
2. Tea-like Coffee - Chance for coffee companies to create beverages that resemble tea in taste and color.
3. Caffeine Kick with Mild Taste - Demand for coffee drinks that provide caffeine without the intense coffee flavor.
Industry Implications
1. Beverage Industry - Opportunity for coffee brands to tap into the market of consumers seeking alternative brew options.
2. Health and Wellness Industry - Chance for health-focused brands to promote green coffee brews as a healthier alternative to traditional coffee.
3. Alternative Beverage Industry - Opportunity for companies specializing in non-coffee beverages to create tea-like coffee options.