In collaboration with Airheads, Cincinnati-based brewery 'March First Brewing' made a new Green Apple Airhead cider. The cider was released during a tapping party that was co-hosted by both companies, that enabled attendees to try the new one of a kind cider flavor.
The candy brand is known for releasing exciting and fun products, made to surprise and delight consumers. March First Brewing aimed to use the same inspiration and put it into a new tangy, playful and fruit-filled alcoholic beverage.
The craft cider is locally brewed and manufactured and will be available on draft or for sale in six packs. Combining the craft brewing style of the well known brewery with the bold flavors of the Green Apple Airhead candy created an adult-only beverage that is already and instant classic.
Candy-Flavored Alcoholic Ciders
March First Brewing's Newest Cider is Green Apple Airhead Flavored
Trend Themes
1. Candy-flavored Alcoholic Beverages - Opportunity for breweries to collaborate with candy brands to create innovative and playful alcoholic beverages.
2. Craft Brewing and Flavor Innovation - Trend of craft breweries experimenting with unique and unconventional flavors to create standout beverages.
3. Localization and Small Batch Production - Growing preference for locally brewed and manufactured alcoholic beverages, allowing for customization and limited edition offerings.
Industry Implications
1. Brewing and Alcoholic Beverages - Opportunity for breweries to tap into the market demand for unique and bold flavored alcoholic beverages.
2. Candy and Confectionery - Opportunity for candy brands to expand into the alcoholic beverage market by partnering with breweries to create exciting new flavors.
3. Hospitality and Events - Opportunity for venues and event organizers to feature specialty craft ciders and other alcoholic beverages to cater to consumers looking for unique drinking experiences.