Snacking is showing little sign of slowing down as more consumers opt to enjoy smaller meals throughout the day instead of larger ones, which is being supported by new product varieties like Graze Crunch. The Unilever-owned brand has introduced two new flavor varieties for the UK market that includes Sweet Chilli and Lightly Sea Salted, which are both free from artificial flavors, colors and preservatives. The product is made with a blend of corn, peas and broad beans to make them a nutritious snack that will satisfy hunger more effectively.
The new Graze Crunch flavors were explained by Head of Health and Nutrition Strategy at Graze Eleanor Freeman who said, "The extension of our Crunch range builds on the popularity of one of our best-selling products, smoky barbecue Crunch, and is the latest step in Graze’s ongoing mission to help consumers enjoy healthy snacking. We’re excited to continue to build momentum from our biggest advertising campaign in May and announce the launch of our latest campaign that is set to reach 63% of our target audience. Our dedication to pushing the boundaries of healthy snacking innovation is ingrained in the business’ ethos and we are looking forward to seeing where the next six months take us as we continue to disrupt the sector with our delicious, nutritious products."
Nutritiously Flavorful Snack Products
Graze Crunch Has Unveiled Two New Flavors in the UK
Trend Themes
1. Increased Snacking Habits - Opportunity for creating innovative snack products that cater to the growing trend of smaller, more frequent meals.
2. Demand for Natural Flavors - Opportunity for developing snack products that are free from artificial flavors, colors, and preservatives.
3. Healthy Snacking Innovations - Opportunity for introducing nutritious snack options made with wholesome ingredients like corn, peas, and broad beans.
Industry Implications
1. Snack Food Industry - Opportunity for snack food companies to tap into the increasing demand for convenient, healthy, and flavorful snacks.
2. Health Food Industry - Opportunity for health food companies to create natural and nutritious snack alternatives that cater to consumers' desire for wholesome and flavorful options.
3. Advertising and Marketing Industry - Opportunity for advertising and marketing agencies to help snack brands reach their target audience and promote their innovative, delicious, and nutritious products.