Sunshine is the name of a deceptively gray yet citrusy ice cream from Jeni's Splendid Ice Creams that was created in honor of Mental Health Awareness. This unique ice cream flavor was made in partnership with On Our Sleeves to support its mission to break stigmas around children's mental health.
Inspired by Depressed Cake Shop, the gray ice cream looks like a rain cloud yet it boasts a bright and uplifting flavor.
Jeni's is donating $25k to help On Our Sleeves distribute Kindness Kits to 30,000 kids in classrooms nationwide, and throughout May, the brand is accepting donations to support the initiative. With more resources for parents, caretakers and teachers, kids benefit from being able to build their mental wellness and access the help they need, when they need it.
Deceptively Gray Ice Creams
Jeni's Sunshine Flavor Raises Awareness for Children''s Mental Health
Trend Themes
1. Mental Health Awareness Flavors - Food and beverage companies can create more flavors to support mental health awareness.
2. Gray-colored Food and Beverages - Companies can create innovative gray-colored food and beverages that stand out visually and offer positive messaging.
3. Partnerships for Social Causes - Companies can partner with charities or non-profits to support social causes, raise awareness and promote their brands.
Industry Implications
1. Food and Beverage Industry - Companies can leverage the powerful connection between food and emotions to create unique products that promote social causes.
2. Mental Health Industry - The mental health industry can benefit from collaborations with food and beverage companies to promote education and awareness.
3. Education Industry - The education industry can partner with food and beverage companies to promote mental wellness and provide resources for students, teachers and parents.