It's one thing to use words or even illustrations to tie a product's identity to its label, but quite another to do what Gravity Wine packaging has done. Graphic design student Patrick Hill has evidently experimented with the name of the brand in a way that brings amusement and individuality into each vessel.
One is accustomed to seeing a bottle of wine placed steadily on its circular base with the opening end upwards. Defying this idea, the creative turned each carafe upside-down for at least part of its packaging process, as the lines of dripping white paint reveal.
After a bit of materials testing, Gravity Wine packaging's unique look was finally made possible through the dipping of dark non-tapered bottles into several inches of ceiling paint, and quickly reoriented to allow the pigment to run.
Ascending Drip Branding
Gravity Wine Packaging Plays with an Upturned Painted Logo
Trend Themes
1. Reversed Branding - The trend of reversing logos and product names as a way to create individuality and bring amusement to products.
2. Disruptive Packaging Design - The trend of innovative packaging design that defies conventional norms and expectations.
3. Immersive Branding Experience - The trend of creating distinctive brand identities that offer immersive experiences for consumers.
Industry Implications
1. Wine and Beverage - The wine and beverage industry can explore new ways of branding and packaging design to make their products stand out in the market.
2. Graphic Design - The graphic design industry can explore new ways of creating brand identities and packaging designs that defy conventional norms and expectations.
3. Art and Design Retail - The art and design retail industry can offer immersive brand experiences that showcase unique and innovative packaging designs to consumers.