Mooski is introducing a fresh granola bar as an industry-disrupting granola bar alternative that taps into the growing demand for snacking that's focused on freshness and plant-based ingredients. The refrigerated bar is made with soaked oats, nut butter, and dried fruit that's dipped in dairy-free dark chocolate. In terms of texture, the fresh granola bar is said to be comparable to overnight oats with a decadent chocolate exterior.
This new option sets itself apart from others that rely on oats that are held together with sugary syrups and ingredients containing preservatives. Robert Broome, Founder of Mooski, says, "Mooski is reimagining this longtime staple by moving the granola bar from the pantry to the fridge. Instead of using syrups, we use chocolate as a delicious vehicle to hold the oat mixture together. And instead of using preservatives, we chill the bars for freshness."
Chilled Oat Bars
Mooski's Granola Bar Alternative is Made with Soaked Oats
Trend Themes
1. Fresh Snacks - The growing demand for snacking that's focused on freshness and plant-based ingredients presents an opportunity for disruptive innovation in the snack industry.
2. Alternative Granola Bars - Mooski's chilled oat bars present an opportunity for disruptive innovation in the granola bar market by offering a unique alternative that utilizes fresh ingredients and dairy-free chocolate.
3. No-preservative Products - Mooski's approach of chilling the bars for freshness instead of using preservatives presents an opportunity for disruptive innovation in the food industry for developing new products without preservatives.
Industry Implications
1. Healthy Snacks - The trend towards fresh snacks presents an opportunity for innovation in the healthy snack industry to offer more plant-based, preservative-free options.
2. Granola Bar - Mooski's chilled oat bars present an opportunity for innovation in the granola bar industry, with potential to disrupt the market by offering a fresh and unique alternative to traditional granola bars.
3. Chocolate - Mooski's use of chocolate as an alternative to syrups in holding the oat mixture together presents an opportunity for innovation in the chocolate industry for creating new chocolate-based products beyond candy bars and sweets.