Subway is making its digital exclusive menu even more appealing with the addition of two exciting new offerings: the Grand Salami by Derek Jeter and the Avocado Spike Bowl by Gronk.
Subway currently offers an exclusive menu online and via its Subway app called 'The Vault.' There are several exclusive menu offerings available through The Vault, but now there are two new additions to try as well. First up is the Grand Salami sandwich by baseball star Derek Jeter. This sandwich consists of Hearty Multigrain bread topped with oven-roasted turkey, Genoa salami, American cheese, lettuce, pickles, jalapenos, and a splash of oil and red wine vinegar. The second new addition is the Avocado Spike Bowl American football tight end Robert ("Gronk") Gronkowski, which features lettuce, spinach, tomatoes, cucumbers, green peppers, shredded Monterey cheddar, smashed avocado, and Baja Chipotle Sauce.
The Grand Salami by Derek Jeter and the Avocado Spike Bowl by Gronk are available now.
Baseball Star-Inspired Sandwiches
Subway Adds the Grand Salami by Derek Jeter to Its Digital Menu
Trend Themes
1. Exclusive Online Menus - Subway's 'The Vault' exclusive digital menu shows the disruption in the food industry by advancing digital tools to access new products and accessing customers' demands.
2. Athlete-inspired Creations - Using famous athletes like Derek Jeter and Rob Gronkowski creates opportunities for Subway to expand on their brand recognition and appeal to sports fans.
3. Customizable Orders - Offering exclusive custom orders allow the customer to change trending popular recipes to fit their specific tastes.
Industry Implications
1. Fast Food - Fast food industry players should follow Subway's example and develop exclusive online menus that cater to customer demands to stay ahead of the game.
2. Sports and Fitness - Collaborating with athletes and promoting healthy options are innovative ways to expand the customer base in the sports and fitness industry.
3. Hospitality - The customizable component of exclusive online menus can be implemented by other hospitality sectors such as, hotels, and airlines, to stay competitive and give consumers control over their dining experiences.