Gourmet to-go restaurants are the answer for smaller budgets and refined taste buds. While fine dining restaurants have seen a notable decline in business, upscale fast food joints--like Rubio’s and Chipotle--haven’t been affected nearly as much. People still want to go out, and they still want to enjoy tasty food, they just don’t want to pay fine dining prices.
Gourmet to-go is all about great food at lower prices. If you want an easy meal that doesn’t make you feel gross, you can pick up a gourmet dinner on the way home.
Restaurants in New York and San Francisco were the first on the bandwagon, and now other cities are seeing more of this trend. Waters Fine Catering in San Diego and Gourmet to Go Vegetarian in Philadelphia are just two recent examples of the future of fine dining.
Gourmet-to-Go
Restaurants Wrap Up Fine Dining Treats for On-the-Go Foodies
Trend Themes
1. Gourmet-to-go - The trend of gourmet-to-go is disrupting the fine dining industry by offering high-quality food at lower prices.
2. Upscale Fast Food - Upscale fast food joints like Rubio's and Chipotle are thriving amidst the decline of traditional fine dining restaurants, providing an opportunity for innovation in the fast food industry.
3. Regional Expansion - The gourmet-to-go trend, initially popular in New York and San Francisco, is now spreading to other cities, presenting an opportunity for regional expansion in the food industry.
Industry Implications
1. Fine Dining - The fine dining industry can embrace the gourmet-to-go trend by adapting their menus and pricing strategies to cater to budget-conscious customers.
2. Fast Food - Traditional fast food chains can tap into the upscale fast food concept and elevate their offerings to attract customers seeking a higher-quality dining experience on-the-go.
3. Catering - Catering companies like Waters Fine Catering can capitalize on the gourmet-to-go trend by expanding their services to offer high-quality, ready-to-eat meals for individuals and events.