Knowing that people are missing out on the experience of coming together to enjoy a meal, The WORKS Gourmet Burger Bistro created #WORKSDineTogetherApart to bring virtually unite customers. The virtual dining initiative invites people to hold a digital dinner party with friends or loved ones via a platform like Zoom, SKYPE, Google Meet or Facetime. As well as connecting in real-time via separate screens, people are encouraged to order their favorite burgers and beer at the same time via a food delivery service or make arrangements for a contactless pick-up.
For a limited time, the host of a #WORKSDineTogetherApart gathering who shares their photos to social media can receive a free burger coupon.
Virtual Dining Initiatives
The WORKS Gourmet Burger Bistro Created Dine Together, Apart
Trend Themes
1. Virtual Dining Parties - Restaurants can create virtual dining experiences for groups of friends or families, where they can order food delivery or pick-up, connect through a digital platform, and enjoy the dining experience together, apart.
2. Contactless Food Delivery - Restaurants can offer contactless food delivery services, enabling customers to order and receive their meals without coming into contact with anyone, thus ensuring safety during pandemics.
3. Social Media Coupons - Restaurants can offer free coupons for customers who host virtual dining parties and share their photos on social media, thereby increasing brand awareness and customer loyalty.
Industry Implications
1. Restaurant - Restaurants can leverage technology to create new dining experiences, such as virtual dining parties, in response to the changing needs of consumers.
2. Food Delivery - Food delivery services can partner with restaurants to offer contactless delivery options during pandemics, thereby meeting the safety needs of customers and boosting business for both industries.
3. Marketing - Marketing companies can help restaurants promote their virtual dining initiatives and social media campaigns to increase brand awareness and engagement among customers.