Founders Brewing Company is known for compiling beer variety packs that offer intriguing combinations of brews along a common theme whilst offering enough distinction to keep things interesting, and that's precisely the case with the launch of its 'Green Zebra Variety Pack' of gose-style ales.
The 'Green Zebra Variety Pack' brings fruit to the forefront, with loyal consumers of Founders Brewing offerings likely to recognize the watermelon variety, renowned for its refreshing yet mildly sour character. However, this particular collection also includes three new gose-style ales, namely peach, mango and pineapple varieties. What all four beers have in common is that they come in at a navigable 4.6 percent ABV.
This delicious collection of gose-style ales is available in 12-packs of 12-ounce cans across the U.S.
Fruity Gose-Style Ales
This Variety Pack Includes Watermelon, Peach, Mango & Pineapple Flavors
Trend Themes
1. Fruit-flavored Beers - There is an opportunity for breweries to experiment with different fruit flavors to create unique gose-style ales.
2. Variety Packs - Creating variety packs that offer a common theme and enough distinction to keep things interesting can attract loyal customers and entice new ones to try multiple products.
3. Low ABV Drinks - As consumers are becoming more health-conscious, creating low-alcohol drink options can be a way for breweries to meet their evolving needs.
Industry Implications
1. Alcohol Production - Breweries have the opportunity to experiment with different fruit flavors to create unique gose-style ales, attracting new and existing customers with variety packs of these low-ABV drink options.
2. Beverage Packaging - As variety packs gain popularity, companies that specialize in beverage packaging could benefit from producing packaging formats that are compact, stackable, and easy to transport and store.
3. Retail - As consumers increasingly seek out health-conscious food and drink options, retail outlets could benefit from stocking and promoting low-alcohol beverages like the 'Green Zebra Variety Pack' of gose-style ales from Founders Brewing Company.