Artist Gordon Holden teamed up with Cali-based photographer Julian Martian and model Alden Steimle to explore the question: "How do we consume cool?"
Holden's musings and ruminations have yielded some pretty insightful observations. The concept for the 'Consume Cool' project was to "run with the big dogs" by using popular brand identities. Holden explains," In these modern days, people aren't drawn to something that is interesting; they’re drawn to something that is identifiable. And to get someone’s attention, use what they already know and can relate to in a popular sense."
The project ultimately aims to answer the query of how cool becomes cool, what happens after it has reached cool status and is the entire concept reliant on something being recognizable?
Cool Consumption Editorials
Gordon Holden Wonders About the Ways in Which We Consume Cool
Trend Themes
1. Consuming Identifiable Brands - Capitalizing on popular brand identities to capture attention and engage consumers.
2. Understanding the Cool Factor - Exploring how cool becomes cool and its implications on consumer behavior.
3. Recognizability as a Key Driver - Examining the role of familiarity in attracting and retaining consumer attention.
Industry Implications
1. Fashion - Leveraging well-known brand identities in fashion to appeal to consumers.
2. Marketing and Advertising - Utilizing recognizable concepts in marketing campaigns to effectively engage target audiences.
3. Consumer Psychology - Studying the factors that contribute to the perception of coolness and their impact on consumer behavior.