Alongside launching a shoppable spy-themed fashion film for the A/W 16 season, Ted Baker is now making use of Google voice search for its newest marketing initiative—this marks the first time that the Google App is being used in this way.
In partnership with Google, Ted Baker is running a contest that challenges consumers to spot coded phrases on retail store windows, decode them and speak the phrases into the voice search tool on the app. In return for their participation, consumers have the chance to access more than 26,000 prizes.
The project involves geolocation and time stamps, which means that is a user is outside of a Ted Baker retail store at a late hour of the night, the voice tool might offer a playful message that suggests heading home to bed.
Coded Voice Contests
Ted Baker's Newest Campaign Takes Advantage of Google Voice Search
Trend Themes
1. Shoppable Spy-themed Fashion Films - There is an opportunity to create interactive and immersive fashion films that allow customers to shop directly from the video.
2. Voice-activated Marketing Campaigns - Brands can leverage voice search technology to engage customers and create interactive marketing campaigns that offer unique rewards and prizes.
3. Geolocation and Time-stamped Promotions - Using geolocation and time-stamped messages, businesses can deliver personalized and timely promotions to customers in specific locations, enhancing the customer experience.
Industry Implications
1. Fashion Retail - Fashion retailers can integrate shoppable spy-themed fashion films into their marketing campaigns to offer a seamless shopping experience to customers.
2. Technology - Companies specializing in voice search technology can collaborate with brands to develop voice-activated marketing campaigns that leverage their expertise and enhance brand engagement.
3. Retail and E-commerce - Retail and e-commerce businesses can adopt geolocation and time-stamped promotions to deliver targeted offers and personalized messages to customers, increasing customer satisfaction and loyalty.