Good Idea sparkling water is a new brand from the co-founders of Oatly and Fiji Water and it shares flavorful, functional solutions for natural energy. The brand sets itself apart with formulas that are made with Nordic berries, amino acids, chromium, zinc and electrolytes and no caffeine, sweeteners, artificial colors and calories. These canned beverages were created to tap into the body’s own natural energy, all the while reducing cravings and balancing blood sugar and carbohydrates.
Playing off the Nordic berries included in the formulas, each canned sparkling water has a name to match. There's Vildhallon (wild raspberry,) Havtorn (sea berry) and Svart Vinbär (black currant.) These energy-balancing sparkling water drinks were conceptualized to "make an impact on the long-term health of Americans while also delivering to them a beverage they can enjoy all day, every day."
Energy-Balancing Sparkling Beverages
Good Idea Sparkling Water Gets Its Flavor from Nordic Berries
Trend Themes
1. Functional Beverages with Natural Ingredients - There is an opportunity to develop and market functional beverages made with natural ingredients like Nordic berries that offer natural energy and health benefits.
2. Caffeine-free Energy Drinks - Caffeine-free energy drinks like Good Idea sparkling water present an opportunity to market to individuals looking for a healthier alternative to conventional energy drinks.
3. Blood Sugar and Carbohydrate Balancing - Products that help balance blood sugar and carbohydrate levels like Good Idea sparkling water have the potential to disrupt the health and wellness industry.
Industry Implications
1. Beverage - Functional drinks like Good Idea sparkling water have the potential to disrupt the beverage industry and create a new market segment.
2. Health and Wellness - Companies focused on the health and wellness industry can explore the use of Nordic berries and other natural ingredients in developing new products.
3. Functional Foods - Functional foods that help balance blood sugar and carbohydrate levels can disrupt the food industry and create new market opportunities.