Tiger Woods was quoted as saying, "Hockey is for white guys, basketball is for black guys, and golf is for white guys who dress like pimps."
Tiger is no fashion slouch, but women golfers are not leaving style in the locker room. Golf for Women has devoted an entire issue to style, featuring supermodel Ines Sastre.
Gone are polos and khaki's and two-tone shoes. Today's women pros know it's all about marketing. Morgan Pressel, tour star, was seen at New York Fashion Week, and endorsements from all the major athletic wear companies are a big part of a players income.
Paula Creamer is known for her earrings and is the tour's fashionista. At the local level, more women are taking up the game and have given up having to dress like the boys.
Golf Fashion for Women
Golf Magazine Devotes Entire Issue to Fashion
Trend Themes
1. Female Athlete Fashion - A trend of female athletes prioritizing fashion on and off the court/field, opening up opportunities for collaboration with clothing brands and designers.
2. Personalized Athletic Attire - A trend of athletes using fashion to express their individuality, creating an opportunity for personalized athletic attire and accessories.
3. Athletic Attire Endorsements - A trend of professional athletes securing endorsements from major athletic wear companies, suggesting that there is an opportunity for fashion companies to partner with talented athletes.
Industry Implications
1. Athletic Wear Industry - An opportunity for athletic clothing companies to partner with female athletes and to create personalized athletic attire that emphasizes individuality.
2. Luxury Fashion Industry - An opportunity for luxury fashion brands to expand their market by collaborating with professional athletes or by creating personalized athletic accessories for aspiring athletes.
3. Sports Marketing Industry - An opportunity for sports marketing professionals to recognize fashion as a significant aspect of female athletes' brand and to help secure athletic attire endorsements while also emphasizing individuality.