Under its Gold Metal brand, General Mills is now introducing clean-label baking products that do away with no artificial flavors and colors from artificial sources.
General Mills has described that the driving force behind the launch of these new clean-label baking products was to help bakeries, restaurants and foodservice companies better "meet consumer demand for baked items made with simpler ingredients."
As it stands, the Gold Medal biscuit, griddle and bread mixes are available with no artificial flavors or colors from artificial sources, and as of June 2018, the brand's muffin, brownie and cake mixes will be available with the same clean-label formulas. To reflect the changes that have been made to the food product formulas, all of the new baking items will be given redesigned packaging.
Clean-Label Baking Mixes
Gold Medal's Newest Products are Free from Artificial Flavors and Colors
Trend Themes
1. Clean-label Baking Products - The demand for baked goods made with simpler ingredients is driving the development of clean-label baking products.
2. Elimination of Artificial Flavors and Colors - Bakeries, restaurants, and foodservice companies are removing artificial flavors and colors from their baking mixes to meet consumer demand.
3. Redesigned Packaging for Baking Items - The introduction of clean-label formulas for baking mixes is accompanied by redesigned packaging for the products.
Industry Implications
1. Baking Industry - The baking industry is responding to consumer demand for clean-label products by developing new baking mixes free from artificial flavors and colors.
2. Foodservice Industry - The foodservice industry is incorporating clean-label baking mixes into their offerings to align with consumer preferences for simpler ingredient lists.
3. Packaging Industry - The packaging industry has an opportunity to assist in the redesign of packaging for baking mixes that reflect the new clean-label formulas.