These two advertisements for Cycle incense sticks from Mumbai, India use both stunning imagery and smart copy to deliver the message that "God comes with Cycle." Creating these amazing sculptures from recycled parts helps to make that point clearly and uniquely. You see, in India, all Hindu prayers and religious functions begin with the lighting of incense to invoke the gods. I would not mind owning one of these sculptures myself.
These ads were created by advertising agency Mudra communications, Mumbai, India with creative direction by Bobby Pawar, copy by Varun Mehta and Mahendra Bheda, the great photos were taken by Varun Mehta.
Godvertising Incense
'Cycle' Shows Recycling Helps Deliver Message From The Gods
Trend Themes
1. Recycling Art - Creating stunning sculptures from recycled parts can be an innovative way to deliver a message and captivate audiences.
2. Religious Marketing - Using religious symbolism and traditions in advertising can create a strong emotional connection with consumers.
3. Environmental Messaging - Incorporating environmental consciousness into advertising campaigns can resonate with socially conscious consumers.
Industry Implications
1. Advertising - The advertising industry can explore innovative approaches to create visually captivating campaigns that incorporate recycling art and religious symbolism.
2. Art and Design - Artists and designers can find new opportunities to create unique sculptures and artworks using recycled materials and religious themes.
3. Consumer Goods - Brands in the consumer goods industry can leverage environmental messaging and religious symbolism to establish a deeper connection with their target audience.