Responsibly crafted fashion brand Nobody's Child is expanding into beauty with the launch of a Goddess Collection that includes perfumes, skincare and home fragrances.
The range informed by Greek mythology includes products like the Gaia body wash, Iris hand and body cream and Rhea eau de parfum, referencing the personification of Earth, the personification of the rainbow, and the goddess of female fertility and motherhood, respectively.
As a brand that markets itself as an ethical alternative to high street brands, Nobody's Child debuted a lifestyle category in 2023 and is taking the next natural step in 2024 with its first foray into beauty. "As part of our lifestyle brand journey we wanted to offer consumers that full product compliment, and beauty was where we landed," CEO Jody Plows revealed to Cosmetics Business.
Mythological Beauty Collections
Greek Mythology Inspired the Goddess Collection by Nobody's Child
Trend Themes
1. Sustainably-sourced Beauty Products - Nobody's Child's Goddess Collection utilizes responsible crafting techniques, potentially paving the way for beauty brands focused on sustainable ingredient sourcing.
2. Mythology-inspired Product Lines - The incorporation of Greek mythology into beauty products like the Gaia body wash presents a new frontier of thematic branding for personal care items.
3. Ethical Lifestyle Expansions - Transitioning from a fashion brand to a holistic lifestyle brand signals the market's growing desire for companies that offer ethical, all-encompassing product ranges.
Industry Implications
1. Beauty and Personal Care - The introduction of mythologically themed beauty products by Nobody's Child highlights a creative niche within the general beauty market.
2. Sustainable Fashion and Beauty - With their previous success in ethical fashion, Nobody's Child's expansion into beauty products underlines the converging paths of sustainable fashion and personal care industries.
3. Home and Lifestyle - Adding home fragrances and personal care items to their collection, Nobody's Child is contributing to the evolving category of integrated lifestyle brands.