Jade Thirlwall and Beauty Bay Created a 42-Shade Eyeshadow Palette
Elena Rahman — October 5, 2021 — Fashion
References: beautybay & cosmeticsbusiness
Jade Thirlwall and Beauty Bay collaborated to launch a dreamy collection of 42 eyeshadow colors in one palette. Thirlwall, a Little Mix pop group member, stepped into the cosmetic industry with this cosmic set. Customers can shop the must-have shades designed to represent Thirlwall's passion for crystals and astrology.
The 42-shade palette includes 24 matte colors and 18 shimmers. According to the beauty brand, Thirlwall's goal was to have a variety of colors that wearers could use on their own or blended for creative encouragement. The palette features bright and bold pinks, reds, blues, and greens. It also has neutral golds and silvers to allow makeup wearers to experiment with color. "What's your sign hun?" and "Nefertiti" are some of the shade names, highlighting the palette's playfulness.
Image Credit: Beauty Bay
The 42-shade palette includes 24 matte colors and 18 shimmers. According to the beauty brand, Thirlwall's goal was to have a variety of colors that wearers could use on their own or blended for creative encouragement. The palette features bright and bold pinks, reds, blues, and greens. It also has neutral golds and silvers to allow makeup wearers to experiment with color. "What's your sign hun?" and "Nefertiti" are some of the shade names, highlighting the palette's playfulness.
Image Credit: Beauty Bay
Trend Themes
1. Astrological Makeup - The trend of incorporating astrology in makeup products presents an opportunity for the cosmetic industry to tap into an audience interested in astrology.
2. Multifunctional Makeup Palette - The trend of creating eyeshadow palettes with a mix of matte and shimmer shades presents an opportunity for cosmetic brands to create multifunctional makeup products for customers.
3. Playful Shade Names - The trend of creating playful shade names in cosmetic products presents an opportunity for brands to appeal to younger audiences who are looking for more fun and playful makeup options.
Industry Implications
1. Cosmetic Industry - The cosmetic industry can benefit from incorporating astrology in makeup products and creating multifunctional makeup palettes with playful shade names.
2. Astrology Industry - The astrology industry can benefit from collaborating with cosmetic brands to create makeup products that align with the zodiac signs of their customers.
3. Fashion Industry - The fashion industry can collaborate with cosmetic brands to create astrological makeup looks for their runway shows and photo shoots, presenting an opportunity for cross-industry partnerships.
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