Beeswax is an important ingredient in many mascara products, as it is useful for binding the cosmetic formula together—but a new wave of vegan mascara products like Kat Von D Beauty's Go Big Or Go Home Mascara are exploring the use of alternative plant-based oils and waxes for this purpose.
The 100% vegan mascara is made with a blend of waxes from olive & sunflower oils, which creates an intensely volumizing, nourishing and creamy formula. The ultra-black mascara is paired with a fluffy bristle applicator that takes inspiration from a round bristle hairbrush, which is used to style voluminous looks.
The plant-powered mascara product by Kat Von D Beauty promises not to smudge, flake or clump, no matter how many layers are built atop one another for added drama.
Nourishing Plant-Powered Mascaras
Kat Von D Beauty Go Big Or Go Home Mascara Features Olive Oil
Trend Themes
1. Vegan Mascara - The rise of vegan mascaras that use alternative plant-based oils and waxes as ingredients presents an opportunity for disruption in the cosmetics industry.
2. Plant-based Beauty - The exploration of using plant-based oils and waxes in cosmetics, such as olive and sunflower oils in mascaras, opens doors for disruptive innovation in the beauty industry.
3. Nourishing Cosmetics - The development of nourishing mascara formulas, like the one made with olive and sunflower oils, showcases the potential for disruptive innovation in the skincare and beauty industry.
Industry Implications
1. Cosmetics - The use of alternative plant-based oils and waxes in vegan mascaras creates opportunities for disruptive innovation in the cosmetics industry.
2. Beauty - The trend of using plant-based ingredients in beauty products, such as olive and sunflower oils in mascaras, presents disruptive innovation opportunities in the beauty industry.
3. Skincare - The development of nourishing mascara formulas, like the one made with olive and sunflower oils, opens avenues for disruptive innovation in the skincare industry.