Leading nutrition and wellness company GNC is diversifying its portfolio by venturing into the healthcare sector. Under the banner of GNC Health, the company has introduced a range of membership plans offering virtual urgent and primary care services, signaling a strategic expansion into the healthcare industry.
The GNC Health Basic plan, priced at $34.99 per year, provides members with virtual urgent care, virtual lifestyle care, and access to over 100 prescriptions with no copay.
The Health Plus plan, available at $9.99 per month for individuals, grants access to virtual primary care and more than 400 prescriptions with no copay.
"We envision GNC Health as a way to broaden our consumer reach and bring people meaningful health and wellness solutions because everyone deserves the opportunity to live well," Allison Bentley, senior director of strategic programs at GNC Health, said in the news release. "With GNC Health, we're supporting our consumers' health and wellness journeys while keeping our core brand relevant and top-of-mind."
Virtual Health Memberships
Wellness Brand GNC Launches a Series of Virtual Healthcare Services
Trend Themes
1. Virtual Healthcare Services - The introduction of virtual healthcare services through GNC Health's membership plans presents an opportunity for disruptive innovation in the healthcare sector.
2. Diversification Into Healthcare - GNC's venture into the healthcare sector with its range of virtual healthcare services opens up new disruptive innovation possibilities for the company.
3. Convenience Through Virtual Care - GNC Health's virtual urgent and primary care services offer disruptive innovation potential by providing convenient access to healthcare for members.
Industry Implications
1. Nutrition - By incorporating virtual healthcare services, GNC is strategically expanding its presence in the nutrition industry and potentially disrupting the market.
2. Wellness - GNC's introduction of virtual healthcare memberships enhances its position in the wellness industry and enables disruptive innovation opportunities.
3. Pharmaceutical - Through its membership plans, GNC is entering the pharmaceutical industry, creating potential for disruptive innovation in accessing prescriptions through virtual care.