Rather than wait for a company to supply it with GMO-free milk, German supermarket 'Lidl' decided to produce and sell its own.
The supermarket noticed a growing demand for GMO-free milk, which is milk that avoids the use of "genetically modified feed" in the process of its production. The supermarket responded to this demand for healthier foods by creating its own milk brand. 'Milbona Milk' was recently made available in Lidl's stores across Germany and other healthy dairy products in the Milbona range will follow suit. This will include GMO-free cheeses, cream, sour cream and creme fraiche products.
The move towards creating a product as a result of demand shows the company's willingness to expand their consumer base, while creating an opportunity for itself without waiting for its suppliers to do so.
GMO-Free Milk Products
Lidl is the First German Supermarket to Provide Its Own GMO-Free Milk
Trend Themes
1. Gmo-free Dairy Products - The increasing demand for GMO-free food products presents an opportunity for companies to create their own GMO-free brands, like Lidl's Milbona Milk.
2. In-house Production - Companies can respond to the demand for healthier food options by producing their own product rather than waiting for external suppliers.
3. Expansion of Product Range - By creating GMO-free dairy products companies can expand their product range to cater to the growing demand for healthier food options.
Industry Implications
1. Grocery - Supermarkets, grocery stores, and food chains can create their own GMO-free food brands to meet the increasing demand for healthier food options.
2. Dairy - Dairy companies can produce a range of GMO-free dairy products, including milk, cheese, cream, sour cream and creme fraiche products, to tap into the growing demand for healthier food options.
3. Food Production - Food manufacturing companies can respond to the demand for healthier food options by producing GMO-free food products in-house.