Nabisco has announced that Gluten-Free Oreos are positioned to be available for consumers to pick up in 2021 to help them enjoy the treats without having to worry about the namesake allergy. The cookies will come in both the Gluten-Free Oreos and the Double Stuf Gluten-Free Oreos starting in January 2021, and will both be Certified Gluten-Free to help consumers rest assured they're suitable for those with a sensitivity to the allergen. The cookies will be launched immediately into the permanent lineup of options from the brand.
The Gluten-Free Oreos will come in a white packaging in order to make them instantly recognizable by consumers, but haven't been explained further by the brand with regards to what kind of flour has been used to achieve them.
Allergen-Free Prepackaged Cookies
Gluten-Free Oreos are Being Launched by Nabisco in 2021
Trend Themes
1. Gluten-free Cookies - Opportunity to capitalize on the growing demand for gluten-free products by offering a wide range of gluten-free cookie options.
2. Certified Gluten-free - Disruptive innovation opportunity to create a certification program for gluten-free products to enhance consumer trust and expand into new markets.
3. Allergen-free Packaging - Innovative packaging solutions can be explored to clearly indicate the absence of allergens, appealing to consumers with food sensitivities or allergies.
Industry Implications
1. Food Manufacturing - Embrace the trend of allergen-free cookies by investing in gluten-free production facilities and expanding the range of allergen-friendly snacks.
2. Certification Services - Establish a certification service specifically for gluten-free products to meet the growing demand for trusted allergen-free options.
3. Packaging Design - Work on innovative packaging designs that clearly highlight products as allergen-free to cater to the needs of consumers with dietary restrictions.