In order to cut down on food waste, Rule of Crumb makes its gluten-free muffins in individually wrapped and frozen portions. Once removed from the freezer, the "thaw-and-serve" muffins can be enjoyed within about three hours and have a seven-day shelf life once fully defrosted.
The gluten-free muffins come in two varieties, Triple Chocolate and Blueberry, that are ideal for packing into lunches, taking as a grab-and-go snack or serving crumbled over ice cream desserts at home.
The rise of on-the-go eating has inspired many baked goods manufacturers to adopt individually packaged systems that provide convenience and at the same time, assist consumers with portion control—each Rule of Crumb frozen muffin is just 100 grams.
Individually Frozen Muffins
Rule of Crumb's Gluten-Free Muffins are Ready to Thaw and Serve
Trend Themes
1. Individually Packaged Food - There is an opportunity for food manufacturers to create individually packaged food items that reduce waste and provide convenience to consumers.
2. Frozen Convenience Foods - The market for frozen convenience foods is growing as consumers seek quick and easy meal options that require minimal preparation.
3. Gluten-free Products - There is a growing demand for gluten-free products, presenting an opportunity for manufacturers to innovate and expand their offerings.
Industry Implications
1. Food Manufacturing - Food manufacturers can explore individually packaged and frozen food production to meet the increasing demand for convenience and reduce food waste.
2. Frozen Food Retail - The frozen food retail industry can capitalize on the trend of individually packaged and frozen convenience foods by offering a variety of options to consumers.
3. Gluten-free Market - The gluten-free market is growing, and businesses can tap into this opportunity by developing innovative gluten-free products, like individually wrapped muffins.