Joico's new K-PAK Color Therapy Luster Lock Glossing Oil helps to deeply nourish, smooth and strengthen hair without leaving it feeling heavy. The product contains hair care hero ingredients like Vitamin E, argan oil and keratin alongside African manketti oil as the main ingredient. The product is said to double the vibrancy of hair and deliver 150% more shine, all the while making hair ultra-soft, shiny and lightly scented with a floral fragrance.
As the product promises to boost vibrancy, tame frizz, and nourish hair without weighing it down, the glossing oil has the potential to support those who are after the look of "glass hair," which describes hair that's ultra-smooth, healthy and shiny that it almost appears reflective.
Gloss-Enhancing Hair Oils
The K-PAK Color Therapy Luster Lock Glossing Oil Contains Manketti Oil
Trend Themes
1. Glass Hair Trend - The glossing oil has the potential to support the glass hair trend by boosting vibrancy, taming frizz, and nourishing hair without weighing it down.
2. Natural Hair Care Trend - The product's use of African manketti oil as a main ingredient aligns with the growing demand for natural hair care products, offering a disruptive innovation opportunity in the industry.
3. Multi-purpose Hair Products Trend - With its ability to deeply nourish, smooth, strengthen, boost vibrancy, and provide shine, the glossing oil caters to the rising trend of multi-purpose hair care products.
Industry Implications
1. Hair Care Industry - The glossing oil presents a disruptive innovation opportunity within the hair care industry by offering a high-quality product that nourishes, smooths, and strengthens hair.
2. Natural Beauty Industry - The use of African manketti oil in the glossing oil aligns with the natural beauty industry trend, providing an opportunity for disruptive innovation in natural hair care.
3. Beauty Packaging Industry - The glossing oil's promise to deliver 150% more shine presents an opportunity for disruptive innovation in the beauty packaging industry by creating visually appealing packaging designs that reflect the product's shine-enhancing benefits.