TUMI has unveiled its inaugural women’s globally inspired fragrance collection, TUMI EXPERIENCE COLLECTOR. This new line expands on the brand's existing men’s fragrances and features four distinct scents, each inspired by a different global location. The collection includes TUMI SIGNATURE, TUMI WHISPER, TUMI UTOPIA, and TUMI RENAISSANCE.
The first of the globally inspired fragrances, TUMI SIGNATURE, reflects the vibrant energy of New York City with fresh apple blossom and pomegranate. TUMI WHISPER, on the other hand, captures the tranquility of Kyoto, Japan, with a modern twist on classic rose, geranium, and oud. TUMI UTOPIA evokes the lush environment of Toamasina, Madagascar, using ingredients like pink pepper leaf and vanilla bourbon. Finally, TUMI RENAISSANCE represents Florence, Italy with a blend of pink pepper, jasmine, and vanilla.
Each fragrance is designed to embody the essence of its respective location, aiming to inspire a sense of wanderlust and adventure.
Globally Inspired Fragrance Collections
TUMI Has Unveiled the TUMI Experience Collector
Trend Themes
1. Global-inspired Fragrance Lines - Fragrances influenced by diverse global locales offer a tapestry of cultural scents, appealing to niche markets of travel enthusiasts and cultural explorers.
2. Culturally Themed Personal Care - Personal care products infused with elements from different cultures provide unique sensory experiences that differentiate brands in a saturated market.
3. Experiential Scent-based Storytelling - Scent collections that tell a story of specific regions empower brands to create deeper emotional connections with consumers through olfactory experiences.
Industry Implications
1. Fragrance - The fragrance industry is seeing a rise in demand for geographically inspired scents that evoke vivid travel memories and cultural tales.
2. Travel Retail - Travel retail can leverage globally inspired fragrance collections to attract travelers seeking souvenirs that capture the essence of their destinations.
3. Personal Care - Personal care is being revolutionized by the incorporation of international elements, offering diverse products that go beyond traditional norms and ingredients.