Hillary Clinton may have caused 18 million cracks in the glass ceiling, and Sarah Palin may have made a hole in the ceiling, but being tough and tenacious isn't the only way for a woman to beat the Good Ol' Boy's Club. Nina DiSesa, who is a chairman at McCann Erickson Worldwide and published author, advocates S&M to get to the top: seduction and manipulation.
Mixing up the bad and the good in conversation with male colleagues by saying things like, "You're such a little prick. I don't know why I love you so much," is one of the ways DiSesa says to break into the boy's club.
Nina DiSesa's book, Seducing the Boy's Club, advocated just that--using seduction and manipulation techniques to conquer competitors and win over colleagues.
Flirting to Crack Glass Ceilings
Nina DiSesa Advocates Seduction
Trend Themes
1. Seduction in the Workplace - Opportunities for companies to explore the use of seduction and manipulation techniques in the workplace in order to break through traditional gender roles and disparities.
2. Alternative Leadership Techniques - Opportunities for leaders to explore non-traditional approaches to leadership and management, such as using seduction and manipulation techniques as a means of influence.
3. Gender Role Disruption - Opportunities to challenge traditional gender roles and expectations in the workplace through the use of alternative approaches to networking, communication, and leadership.
Industry Implications
1. Human Resources - Opportunities for HR professionals to examine and implement alternative approaches to gender diversity and inclusion initiatives that promote non-traditional gender roles and communication techniques.
2. Marketing and Advertising - Opportunities to explore alternative approaches to networking and communication within the marketing and advertising industries, potentially leading to increased creativity and innovation.
3. Management Consulting - Opportunities for management consultants to assist companies in implementing non-traditional approaches to leadership and management, potentially leading to increased efficiency and effectiveness.