As of late, many brewing companies are kicking it up a notch with the design of their beer-holding glass bottles to better attract consumers shopping around in liquor stores to purchase its product. The designers over at Demijhon brewery have come up with a lab glassware-inspired bottle design that make its beer look deliciously nerdy.
Designed by graphic artist Ifan Zexer, the Demijhon beer packaging is stylish, simple and sleek. The glass bottles used are shorter with a wider frame, reminiscent of lab jars. Each bottle also has an orange metallic cap meant to look deceivingly plastic. The labels are white with orange detailing and little to no writing. Instead, each beer label features the name, flavor and time of beer presented in a lab-inspired calculated chemical format with cute lab test tube graphics.
Lab-Inspired Beer Branding
This Beer Comes Packaged in Science Lab-inspired Glass Bottles
Trend Themes
1. Science-inspired Packaging - Potential for breweries and other beverage companies to create stylish, lab-themed packaging to appeal to consumers.
2. Simplistic Labeling - Opportunity for brands to simplify their labels and rely on unique packaging to catch the eye of consumers.
3. Nostalgia Marketing - Nostalgic-themed packaging and labeling could be an effective way for companies to appeal to consumers' nostalgia and draw them in.
Industry Implications
1. Brewing - Breweries could experiment with different packaging to create a unique look for their products and potentially attract new customers.
2. Beverage - Other beverage companies, like soft drink brands or distilleries, could also experiment with science-inspired packaging to catch the attention of consumers.
3. Marketing - Marketing companies could incorporate the nostalgia of lab equipment into branding campaigns for various products, drawing in consumers with a retro, scientific feel.