Eccentric Pop Artist Lady Gaga is used to generating controversy -- whether it be for her infamous red carpet ensembles or her unabashedly sexual performances -- so it certainly comes as a surprise to see her tone it down for the Glamour December 2013, the magazines 'Woman of the Year' issue.
The powerhouse singer sports mermaid-inspired, crimped blonde waves, natural makeup, and a silky, neutral-tone kimono style gown for the cover. But things get wackier inside the pages of the feature, with Gaga sporting a voluminous hair-do and caressing a blue orb in one shot. Another has her sporting a crushed pop-can head piece, and yet another shot features the quirky star in a face mask entirely constructed out of match sticks.
Lady Gaga embraces both her feminine and bizarre sides for Patrick Demarchelier lens in Glamour December 2013.
Idiosyncratic Pop Star Editorials
Lady Gaga is Pretty and Wacky for Glamour December 2013
Trend Themes
1. Eccentric Editorial Shoots - Opportunities for fashion brands to incorporate bold, out-of-the-box elements in their campaigns to break free from traditional norms.
2. Celebrity Branding - Opportunities for brands to collaborate with pop stars as endorsers for their products and services to leverage their massive following.
3. Mermaid-inspired Fashion - Opportunities for fashion designers to incorporate aquatic-inspired elements in their collections to appeal to consumers' fantasy and mythical interests.
Industry Implications
1. Fashion Industry - Fashion brands and designers can use eccentric editorial shoots as a marketing strategy to stand out in a highly competitive market.
2. Celebrity Endorsement Industry - Brands can tap pop stars like Lady Gaga as endorsers, leveraging their appeal to younger audiences who are more likely to buy products of their favorite celebrities.
3. Beauty and Cosmetics Industry - Beauty and cosmetics brands can use Lady Gaga's iconic makeup looks from the editorial shoot as inspiration for their product lines to attract trendsetting and edgy consumers.