Feeling irrelevant to modern teenage girls, the Girl Scouts is undertaking a massive overhaul. The organization recognizes that earning merit badges for cookie sales and embroidery doesn't resonate anymore. Today's girl scout wants high adventure. Girl Scouts USA will now teach girls about bullying, divorce and teen pregnancy.
The change grew out of discussions that began in 2003 at the national level.
Implications - Issues faced during the childhood and teen years continually evolve, and organizations must respond by changing their mission statement to remain relevant. By staying in tune with popular culture and society, businesses can identify the key topics that affect their demographic and create programs that will resound with their target market.
Girl Scouts Gets a Face Lift
Now Topics Include: Teen Pregnancy, Divorce and Bullying
Trend Themes
1. Evolving Youth Issues - Businesses can identify the key topics that affect their demographic and create programs that will resound with their target market.
2. Relevance in Education - Organizations must respond by changing their mission statement to remain relevant.
3. Adapting to Popular Culture - Staying in tune with popular culture and society helps businesses meet the changing needs of their target market.
Industry Implications
1. Youth Development - Disruptive innovation opportunities in youth development organizations include updating programs to address evolving youth issues.
2. Education - Opportunities for disruptive innovation in education arise from recognizing the need to include relevant and current topics in the curriculum.
3. Marketing and Advertising - By adapting to popular culture and societal changes, businesses can create marketing campaigns that resonate with their target market.