This interactive gin workshop is part of the Botanical Beauty Series, a series of events coordinated between Bombay Sapphire and Wardian London. The immersive workshop takes place within a giant Wardian case and involves the creation of custom cocktails.
Bombay Sapphire brand ambassador Renaud de Bosredon will host five one-hour long workshops in the space with ten individuals partaking in each one. Participants will learn about the ten botanicals used to make the product and are asked to pick a selection of botanicals, which Bosredon uses to create a bespoke cocktail.
The entire educational experience takes inspiration from the tea trade of the 1880s, the era when the Wardian case originated. The intimate setting is complemented by an adjacent pop-up bar, where individuals not partaking in workshops can try a variety of tea-inspired Bombay Sapphire cocktails.
Botanical Gin Workshops
This Bombay Sapphire Gin Workshop Features Custom Cocktails
Trend Themes
1. Interactive Mixology Workshops - Opportunity for companies to create interactive workshops that provide an educational experience for customers while highlighting their products.
2. Customization and Personalization - Companies can tap into the trend of customization by offering personalized experiences for customers.
3. Experiential Marketing - Businesses can use immersive events and workshops to create memorable brand experiences for customers.
Industry Implications
1. Alcohol and Spirits - Companies in the alcohol industry can offer interactive workshops that educate customers on their products and allow for customization.
2. Hospitality - Hotels and restaurants can offer similar interactive workshops and events to create unique experiences for customers.
3. Event Planning - Companies that specialize in event planning can incorporate immersive experiences and workshops into their offerings for clients.