M.S. Walker Brands has officially launched its specialty floral expression 'Gin Lane 1751 Violet Gin' in the U.S. The all-new gin will be released under the brand's Gin Lane 1751’s Victorian Garden Series, which is comprised of a range of flavored gins that draw inspiration from Victorian gardens.
As the name suggests, the 'Gin Lane 1751 Violet Gin' has been infused with organic violet leaf and is balanced with a variety of refreshing botanicals. What's more, the gin boasts a striking lilac-colored hue, making it a particularly attractive bottle.
"Inspired by the revered classic Aviation cocktail that dates back to the turn of the 20th century, this latest release in our Victorian Garden Series is a wonderful balance of freshness and flavor ripe for that summer patio setting," said Geoff Curley, Founder & CEO of Gin Lane 1751.
Luxurious Lilac-Colored Gins
The 'Gin Lane 1751 Violet Gin' is Infused with Natural Violet Leaf
Trend Themes
1. Floral-infused Spirits - Infusing spirits with floral flavors is becoming a popular trend
2. Colorful Spirits - Spirits with bright, unusual colors are catching the attention of consumers
3. Inspired by Classics - Taking inspiration from classic cocktails and flavors is a trend in the spirits industry
Industry Implications
1. Spirits Industry - The spirits industry has an opportunity to innovate flavor profiles and create visually appealing products
2. Hospitality Industry - The hospitality industry can offer unique and visually appealing cocktails to attract customers
3. Floral Industry - The floral industry can tap into the trend of floral-infused spirits to promote their products and reach new audiences