Although The Treat Kitchen sells a variety of sweets for special occasions, rather than launching yet another chocolate egg for Easter it created the 'Gin and Tonic Easter Egg Pack.'
The two-piece Easter treat kit includes the brand's gin and tonic-flavored white chocolate egg, along with a flask filled with gourmet hard candies in a matching flavor. As such, the unconventional holiday product pack is being touted as "an Easter egg for grown-ups."
In recent years there has been an increase in adult-targeted advent calendars for Christmas, many of which prominently feature alcohol products, which have the potential to appeal wine drinkers, craft beer lovers and cocktail enthusiasts whether they observe the holidays or not.
Cocktail-Inspired Easter Eggs
The Treat Kitchen Created the 'Gin and Tonic Easter Egg Pack'
Trend Themes
1. Adult-themed Holiday Products - 'Gin and Tonic Easter Egg Pack' demonstrates the rise in adult-targeted holiday products that cater to consumers with refined tastes.
2. Alcohol-inspired Treats - 'Gin and Tonic Easter Egg Pack' highlights the trend of incorporating alcohol flavors into confectionery products, appealing to adults looking for unique sweet treats.
3. Unconventional Easter Gifts - 'Gin and Tonic Easter Egg Pack' showcases the trend of offering non-traditional Easter gifts that provide novelty and sophistication.
Industry Implications
1. Confectionery - 'Gin and Tonic Easter Egg Pack' presents an opportunity for confectionery companies to explore innovative ways to incorporate popular alcoholic flavors into their products.
2. Alcohol - 'Gin and Tonic Easter Egg Pack' signifies a potential innovation opportunity for the alcohol industry to collaborate with confectionery companies and create unique, alcohol-inspired treats.
3. Holiday and Seasonal Products - 'Gin and Tonic Easter Egg Pack' indicates a potential market for unconventional and adult-themed holiday products that cater to a more sophisticated consumer base during festive seasons.