This Tesco Finest premium gifting range is heading to the retailer's locations in the UK this season to provide shoppers with a series of private label products perfect for them to pick up for family, friends or coworkers. The product range was developed by branding and design consultancy Coley Porter Bell and includes chocolates, hampers, wines and more that are each crafted with a less-is-more aesthetic. The product range responds to the changing preferences of today's consumer who is increasingly seeking out ways to stretch every dollar in the face of inflationary and cost of living pressures.
Head of Brand - Tesco Seasonal and Finest Jessica McKenzie commented on the Tesco Finest premium gifting range saying, "We are excited to be launching our Finest gifting range. It’s been fantastic working with the team at Coley Porter Bell to develop giftable packaging under the Finest brand, which customers will be proud to give to their friends and loved ones."
Private Label Gift Ranges
This Tesco Finest Premium Gifting Range is Arriving This Season
Trend Themes
1. Private Label Premium Gifts - The introduction of Tesco's Finest premium gifting range reflects a growing consumer preference for high-quality, affordable gift options.
2. Minimalist Packaging Aesthetic - The less-is-more design approach of the gifting range caters to modern consumers who appreciate simplicity and elegance in product packaging.
3. Inflation-conscious Shopping - The focus on affordability within the premium gifting range highlights a significant market shift towards value-driven purchasing amid economic challenges.
Industry Implications
1. Retail - Retailers can explore similar premium private label product options to cater to value-conscious yet quality-seeking shoppers.
2. Branding and Design - Branding consultancies may find increased demand for creating minimalistic and appealing packaging for budget-friendly premium products.
3. Food and Beverage - The inclusion of chocolates and wines in premium gift ranges suggests an opportunity for upscale, private label food and beverage products in the gift market.