If you’re feeling generous, "spread a little bit of happiness in the world" with the Gift a Stranger web app and put a smile on someone’s face. Well, a smile or a confused look because this site lets you send presents to complete strangers using addresses found on a Google Map.
Created by communications agency Happiness Brussels, the website shows global locations of gift receivers and givers. Past presents range from cards and iPhones to even a "creepy picture of my fifth cousin who was canonized." I could use a little gift myself, but as for now the Gift a Stranger site doesn’t explain how to list your own address yet.
Online Gift-Givers
Pick a Location on Google Maps and Send a Present with 'Gift a Stranger'
Trend Themes
1. Location-based Gifting - Disruptive innovation opportunity: Develop a platform that connects people based on their location and allows them to send gifts to each other.
2. Random Acts of Kindness - Disruptive innovation opportunity: Create a service that facilitates anonymous gifting between strangers to promote positivity and kindness.
3. Global Gift Exchange - Disruptive innovation opportunity: Build a platform that enables individuals from different countries to exchange gifts and cultural experiences.
Industry Implications
1. E-commerce - Disruptive innovation opportunity: Integrate location-based gifting features into e-commerce platforms to personalize the gift-giving experience.
2. Social Networking - Disruptive innovation opportunity: Incorporate random acts of kindness into social networking platforms to promote positive interactions among users.
3. Travel and Tourism - Disruptive innovation opportunity: Develop a travel-based gift exchange platform that allows tourists to bring back meaningful gifts from their destinations.