For anyone who still feels hungry after a footlong, Jimmy John’s has announced that it will now offer 16-Inch Giant Sandwiches. Outdoing its famous competitor by a whopping four inches, the new sandwiches are the ultimate foodie challenge.
Available at participating locations nationwide, Jimmy John’s new Giant Sandwiches feature 16-inches of bread, veggies, and deli meat. The sandwiches come in a wide range of flavors and range from the Classic Turkey Breast to a glutenous creation called the 'Gargantuan,' which clocks in at 2,190 calories.
While a 16-inch submarine sandwich may sound unnecessary, Jimmy John’s explains that the dish is aimed at those with larger appetites such as construction workers and college students. The chain also emphasizes that the size is perfect for sharing and aimed at "the value consumer who is looking at getting two sandwiches."
16-Inch Submarine Sandwiches
Jimmy John’s is Adding 16-Inch Giant Sandwiches to Its Menu
Trend Themes
1. Giant Sandwiches - Opportunity for restaurant chains to offer giant sandwiches to attract hungry consumers, especially those with larger appetites and the value consumer looking for shareable options.
2. Value Consumer Targeting - Opportunity for restaurant chains to target value consumers by offering shareable giant sandwiches, catering to those looking to get more bang for their buck.
3. Food Challenges - Opportunity for restaurants to capitalize on the trend of food challenges by offering excessively large or calorie-dense dishes.
Industry Implications
1. Fast Food Chains - Fast food chains can take advantage of the giant sandwich trend to attract customers, particularly those in the construction or college student demographic.
2. Food and Beverage - The food and beverage industry can experiment with excessively large or calorie-dense dishes to tap into the food challenges trend and attract adventurous eaters.
3. Restaurants - Restaurants can offer giant sandwiches as shareable options or as part of food challenges to attract customers and create buzz on social media.