The Double Crunch Pizza was one of Taco Cabana's most successful product launches and now the brand is looking to capitalize on that success by launching two new iterations of the dish: the Ghost Pepper Ground Beef Double Crunch Pizza and the Triple Crunch Ground Beef Pizza.
Both of the new Double Crunch Pizzas feature the same format of alternating layers of meat, cheese, and crispy tortillas. The new Ghost Pepper Ground Beef Double Crunch Pizza features the fiery addition of ghost peppers, while the Triple Crunch Ground Beef Pizza is a supersized option with extra meat. As Ulyses Camacho, President and Chief Operating Officer of Taco Cabana, explains, "Since that launch, DCP sales have been extraordinary and have proven to be one of our most successful new product launches in TC history. We’re excited to bring continued culinary development and new flavor profiles to the DCP line."
Layered Tortilla Pizzas
Taco Cabana Just Added the Ghost Pepper Ground Beef Double Crunch Pizza
Trend Themes
1. Layered Tortilla Pizzas - Layered tortilla pizzas are becoming an increasingly popular pizza format for fast-food chains looking to innovate on traditional pizza offerings.
2. Spicy Pizza Varieties - Spicy pizza varieties like the Ghost Pepper Ground Beef Double Crunch Pizza are gaining popularity among food enthusiasts and offer an opportunity for fast-food chains to differentiate from competitors with unique flavor profiles.
3. Supersized Pizzas - Supersized pizza options like Taco Cabana's Triple Crunch Ground Beef Pizza provide an option for fast-food chains to attract customers looking for larger serving sizes and value.
Industry Implications
1. Fast-food Restaurants - Fast-food restaurants like Taco Cabana can leverage the popularity of layered tortilla pizzas to attract customers and differentiate from competitors in the crowded fast-food market.
2. Frozen Pizza Brands - Frozen pizza brands can take cues from Taco Cabana's innovative approach and offer layered tortilla pizza options to consumers looking for convenient and unique pizza options at home.
3. Hot Sauce and Spice Brands - Hot sauce and spice brands can partner with fast-food chains like Taco Cabana to offer unique and spicy pizza flavors like the Ghost Pepper Ground Beef Double Crunch Pizza and expand their market to new consumer demographics.