Parade, an undergarments brand, has joined forces with trans digital artist ggggrimes to introduce a captivating collection that draws inspiration from the early 2000s while highlighting the talents of creatives within the LGBTQIA+ community for Pride Month.
The collection features an array of exciting pieces, including a playful playsuit adorned with a lively comic strip-inspired print. Additionally, the assortment includes a custom boxer brief, a FreeFlex High Rise Brief designed for ultimate comfort, and a stylish cropped T-shirt.
"Theodoor’s work, centering queer and trans people of color in limitless self-expression, love and sexuality is exactly the kind of artistic work the world needs to see more of. We’re so excited to bring our love of color and visions of ultimate freedom to the world through this collection," founder Cami Téllez commented.
Artist-Designed Pride Capsules
Parade Taps ggggrimes for its New Y2K-Inspired Pride Collection
Trend Themes
1. Y2k-inspired Fashion - Opportunity for fashion brands to tap into the nostalgia of the early 2000s and create collections that resonate with consumers seeking a retro aesthetic.
2. Collaborations with LGBTQIA+ Artists - Brands can collaborate with LGBTQIA+ artists to create unique and inclusive collections that celebrate diversity and connect with the LGBTQIA+ community.
3. Playful Comic Strip Prints - There is a growing trend of incorporating vibrant comic strip-inspired prints in fashion, allowing brands to create visually captivating designs that appeal to youthful and creative consumers.
Industry Implications
1. Fashion & Apparel - Fashion brands can embrace Y2K-inspired aesthetics and collaborate with artists to showcase their inclusivity and target the LGBTQIA+ market during Pride Month.
2. Art & Design - Artists and designers can explore the use of playful comic strip-inspired prints in their creations, expanding their client base and appealing to a broader audience.
3. LGBTQIA+ Community - The LGBTQIA+ community can find new and unique fashion options that reflect their identity and provide a sense of empowerment through collaborations with artists and fashion brands.