Getir is a delivery startup company based in Turkey and it recently announced plans to expand to Europe and Asia as well. It is a founding brand that delivered ice cream, chips, and other snack cravings at a fast pace in Turkey. Currently, it operates in 21 different Turkish cities and the first operation in Central London.
With new investments, it is able to bring plans to expand at full force. The word "Getir" directly translates to "bring" in Turkish and it is a 10 minute delivery service of snack cravings. Founder and CEO Nazim Salur talks about the business propositions, "thirty minutes is fast, but 10 minutes is now." This is the advantage of Getir, fueled by the fleet of motorbikes by the brand.
Turkey-Based Delivery Startups
Getir is a Fast Delivery Service with Plans to Expand to Europe
Trend Themes
1. Fast Delivery Services - The success of Getir highlights the need for fast delivery services that can satisfy snack cravings in under 10 minutes, creating disruptive innovation opportunities in the delivery industry.
2. Expansion to New Markets - Getir's plans to expand to Europe and Asia creates disruptive innovation opportunities in the global market as new players compete with existing delivery services in those regions.
3. Use of Motorbikes in Delivery - Getir's use of motorbikes in their delivery fleet highlights the potential for more efficient and cost-effective delivery methods using technology, creating disruptive innovation opportunities for logistics companies.
Industry Implications
1. Food Delivery - Getir's success in the snack delivery market shows demand for fast and convenient food delivery services, creating disruptive innovation opportunities for food delivery companies that prioritize speed and convenience.
2. Logistics - Getir's use of innovative delivery methods like motorbikes demonstrates the need for cutting-edge logistics solutions and presents disruptive innovation opportunities for logistics providers to improve their delivery speed and efficiency.
3. E-commerce - Getir's expansion plans demonstrate opportunities for e-commerce companies to offer faster and more convenient delivery options, creating disruptive innovation opportunities to improve their competitiveness and customer satisfaction.