Get Joy, the direct-to-consumer wellness dog brand, recently announced a new initiative that takes place in the metaverse -- Get Joy Dog Zone. The new program hopes to raise awareness around the need for more dedicated spaces in communities, both digital and in-person, for dogs to find joy with their families.
The virtual space will be located within Decentraland and is currently under development in partnership with M3taverse.io, "the first web3 engagement infrastructure for people and brands." The online park will open its gates in April of 2022.
Get Joy's entry into the metaverse is also an opportunity to expand its product portfolio, its manufacturing capabilities, and its nationwide distribution. Having recently closed a $4 million seed round, Get Joy is expanding its product portfolio, manufacturing capabilities, and nationwide distribution.
"Thinking about our future customer is always top-of-mind. The metaverse is full of future and current dog-owners. We want dog wellness to be front and center with that audience, and our hope is that the Get Joy Dog Zone will be a constant reminder to get your dogs outside or include them in what you are doing," says Arrix.
Metaverse Dog Parks
Get Joy Dog Zone Debuted a Virtual Zone to Promote the Health of Dogs
Trend Themes
1. Metaverse Pet Spaces - The creation of virtual spaces dedicated to pets in the metaverse presents opportunities for pet wellness brands to expand their product offerings and engage with a wider audience.
2. Web3 Engagement Infrastructure - The collaboration between pet wellness brands and web3 engagement infrastructure in metaverse initiatives could lead to disruptive innovation in the pet wellness industry.
3. Digital-physical Integration - The creation of dedicated spaces for pets in both digital and in-person communities presents opportunities for innovation through digital-physical integration in the pet wellness industry.
Industry Implications
1. Pet Wellness - Pet wellness brands could benefit from expanding their product offerings and engaging with a wider audience through the creation of virtual pet spaces in the metaverse.
2. Virtual Reality - The development of virtual pet spaces in the metaverse presents opportunities for innovation in the virtual reality industry.
3. Web3 Engagement - The collaboration between web3 engagement infrastructure and pet wellness brands presents opportunities for disruptive innovation in both industries through the creation of metaverse initiatives.