theScore Bet recently launched a new multi-channel marketing campaign dubbed 'Get into Bet Mode' that will be shown on its mobile sportsbook and casino app across Ontario starting April 4, 2022. The campaign was created in partnership with Toronto-based agency Diamond and features comedian Susie Essman, actor Rex Lee and Toronto’s own Gerry Dee, a theScore TV alum. This trio aims to bring "BET MODE" to life by underscoring how the brand will elevate the betting experience for fans across Ontario.
"Get Into Bet Mode is a brand platform that brings to life one of our core product differentiators, the deep integration between media and betting, and how that makes betting simpler, seamless and more intuitive," said Aubrey Levy, Senior Vice President, Marketing and Content, theScore. "These video spots are an extension of how we serve fans, eliminating all the friction points for a streamlined betting experience. The heightened moments before a game are relatable, and that’s where Susie, Gerry and Rex show up in their own uniquely entertaining ways to help our fans focus and get into Bet Mode.
Canadian Sports Betting Campaigns
theScore Bet Debuted the 'Get into Bet Mode' Campaign
Trend Themes
1. Multi-channel Marketing - Opportunity for companies to invest in multi-channel marketing strategies to reach customers through different channels and devices.
2. Deep Integration Between Media and Betting - Significant potential for innovation in utilizing media to make the betting experience simpler and more intuitive for fans.
3. Influencer Marketing - Growing emphasis on partnering with celebrities or personalities to amplify brand messaging and improve audience engagement.
Industry Implications
1. Sports Betting - Opportunity for sports betting companies to streamline the betting experience and capture new customers through innovative marketing strategies.
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3. Media and Entertainment - Opportunity for media and entertainment companies to deepen engagement with sports fans through partnerships with sports betting companies and innovative marketing campaigns.