Put six million beer drinkers in close proximity to young women serving armloads of brewski while wearing revealing costumes, and what do you sell a lot of? Condoms. Did I mention it was chilly so everybody huddled even closer?
Condom maker Durex said 1.5 million rubbers were sold during the 16 day party this year, which is 21% more than the entire month of August. In addition, 6.6 million litres of beer and 104 oxen were consumed.
Beer Fests Boost Condom Sales
1.5 Million Durex Sold During Oktoberfest
Trend Themes
1. Increased Condom Sales - Opportunity for condom manufacturers to create innovative packaging and design to meet the growing demand during beer festivals.
2. Event-based Marketing - Brands have an opportunity to leverage large-scale events like beer festivals to promote and sell their products in a targeted and engaging way.
3. Socially Responsible Drinking - The rise in condom sales during beer festivals highlights the need for increased awareness and education about safe and responsible drinking habits.
Industry Implications
1. Condom Manufacturing - Condom manufacturers can capitalize on the increased demand during beer festivals by developing new product lines and improving distribution channels.
2. Event Planning and Management - Companies specializing in event planning and management can offer their services to breweries and brands looking to participate in beer festivals to maximize exposure and sales.
3. Alcohol Beverage Industry - Breweries, distilleries, and other alcohol beverage companies can create strategic partnerships with condom manufacturers to offer promotional bundles during beer festivals, promoting safe drinking practices.