In this episode of Trend Hunter's Innovation eLearning series, the platform dives into Generation X Desires with respect to the two Gen X Micro-Generations. These are the Generation XS and Generation Xenos generations, which are born between the years of 1965 and 1981.
The Generation XS is the older of the two Micro-Generations, being born between 1965 and 1972. This generation's formative years are defined by pop culture and consumption as they shift from children to young adulthood. This generation saw the rapid expansion of television in their youth, combined with detached parents and rising divorce rates, leading to this generation focusing on building their own legacy through work ethic and dedication.
Trend Hunter offers helpful statistics for Generation XS, such as how 47% of them are supporting both at least one parent and child simultaneously, while 68% of them are the primary providers for entire households. Additionally, the Mundane Multitask insight report covers how Generation X applies its workplace management skills to personal administration and personal lives.
The younger of the two Micro-Generations, Gen Xenos, stems from a childhood defined by anxiety and pessimism. Disasters like Chernobyl and epidemics like AIDS combined with peak divorce rates and a rise in pessimism in the media led to risk-averse decision making habits and a desire for stability and sustainability stemming from inherited cautiousness.
For more information on Generation X Desires, check out Trend Hunter's Free 2023 Trend Report.
Generation X Desires
Trend Hunter's Innovation eLearning Series Covers Generation X Desires
Trend Themes
1. Generation XS - With 47% of this generation supporting both parent and child simultaneously, there are disruptive opportunities for businesses that offer services that cater to this demographic's familial responsibilities.
2. Gen Xenos - Given this generation's risk-averse decision-making habits, businesses that promote stability and sustainability will find potential for innovation opportunities.
3. Mundane Multitask - Insight reports such as the Mundane Multitask have the potential to uncover unique ways that Generation X applies its workplace management skills to personal administration and personal lives, creating potential for innovative new products and services.
Industry Implications
1. Family Services - Businesses that offer support services that cater to the familial responsibilities of Generation XS like elderly care or childcare have potential for innovation opportunities.
2. Sustainability - Given Gen Xenos' desire for stability and sustainability, businesses that promote environmentally-friendly products and services or ethical business practices will find potential for innovation opportunities.
3. Market Research - Market research firms that specialize in conducting insight reports like Mundane Multitask have potential for identifying unique ways Generation X applies its workplace management skills and discovering potential for innovative new products and services.