ASICS works in collaboration with C.P. Company on a pair of the GEL-QUANTUM 360 VIII sneaker models. Notably, the shoes launched in Paris with two colorway palettes for friends with plans to launch in Europe later this month. It kicks off with a bright yellow colorway with a tonal build and layered finish using synthetic and mesh accents.
Branding can be seen on the tongue and toe box areas. The second colorway is more muted but is led with metallic tones of silver throughout the upper and contrasting touches in black. The overall structure of the upper is ready for urban environments and is further supported at the bottom with a full-foot GEL cushioning system.
Collaborative Layered Technical Sneakers
ASICS and C.P. Company Drop a GEL-QUANTUM 360 VIII Shoe
Trend Themes
1. Collaborative Sneaker Designs - The partnership between ASICS and C.P. Company demonstrates the trend of brands collaborating on innovative sneaker designs.
2. Layered Sneaker Aesthetics - The GEL-QUANTUM 360 VIII sneakers showcase the trend of layered aesthetics, combining synthetic and mesh accents for a unique look.
3. Urban-ready Sneaker Structures - The GEL-QUANTUM 360 VIII shoes feature an urban-ready structure, catering to the trend of sneakers designed for city environments.
Industry Implications
1. Fashion - The collaboration between ASICS and C.P. Company highlights the trend of innovative sneaker designs in the fashion industry.
2. Sports - The GEL-QUANTUM 360 VIII sneakers with full-foot GEL cushioning target the sports industry with their performance-focused features.
3. Retail - The launch of the GEL-QUANTUM 360 VIII sneakers in Europe later this month showcases the trend of exclusive releases in the retail industry.