Some the most popular gel moisturizers cost hundreds of dollars and Trader Joe’s set out to create an ultra-affordable version of a particular name-brand water-based gel moisturizer. Inspired by the light and aqueous formula of the luxury skincare product, Trader Joe’s began working with a high-end skincare producer that’s overseen by a panel of board-certified dermatologists.
The finished product, Trader Joe’s Ultra Hydrating Gel Moisturizer, boasts a water-based gel formula that’s packed with simple, natural ingredients like aloe leaf juice and green tea, birch leaf and milk thistle extracts. Notably, the $8.99 paraben-free, fragrance-free and cruelty-free moisturizer also contains sodium hyaluronate, which it describes as "the salt form of hyaluronic acid, prized for its ability to both ‘lock in’ skin’s natural moisture and add to it."
Affordable Gel Moisturizers
Trader Joe's Ultra Hydrating Gel Moisturizer Dupes a High-End Product
Trend Themes
1. Affordable Gel Moisturizers - Companies can create affordable versions of high-end water-based gel moisturizers using natural ingredients and hyaluronic acid alternatives.
2. Natural Ingredients Skincare - Natural, simple, and organic ingredients in skincare products can have a massive economic impact by providing consumers with alternatives to expensive, chemical-based products.
3. Sodium Hyaluronate Alternative - Companies can explore and develop alternatives to sodium hyaluronate to provide consumers with cost-effective and innovative products.
Industry Implications
1. Skincare Industry - The skincare industry can benefit from the development of affordable products that provide the same benefits and formula as high-end products using natural ingredients and alternatives to sodium hyaluronate.
2. Natural Beauty Industry - The natural beauty industry can capitalize on the demand for affordable and simple products by providing alternatives to expensive, chemical-based products.
3. Alternative Ingredient Manufacturers - Companies that specialize in developing alternative ingredients for skincare products can leverage the demand for cost-effective and innovative solutions for skincare needs.