Getting a manicure from a sexy female in lingerie while you get your hair cut definitely trumps any of my hair salon experiences. Geil magazine's vision of barber shops features scantly clad employees and a sexy laid back atmosphere in the editorial 'Barber Shop' in their second issue.
The editorial features the photography of Yaniv Edry, with Simon Elmalem behind the sexy fashion choices.
Implications - Consumers are looking for ways to entertain themselves through even the most necessary everyday functions. Products that provide a new experience when customers least expect it are the ones that will attract the most attention on the market. Companies could strive to provide this shocking element in their everyday products in order to attract the more experience oriented market.
Sexy Barber Shops
Geil Magazine Sexifies Hair Salons
Trend Themes
1. Sensual Business - Incorporating sensuality in everyday services and products can attract a wider, experience-oriented market.
2. Lifestyle Magazines - Lifestyle magazines can inspire unique and unconventional ideas for businesses to stand out in the market.
3. Alternative Beauty Services - Consumers are willing to try out-of-the-box beauty services, such as those with a sexual twist, leading to potential innovation in the beauty industry.
Industry Implications
1. Hair and Beauty - The hair and beauty industry has potential for disruptive innovation by incorporating a sensual element in its services.
2. Magazine Publishing - Lifestyle magazines can influence and inspire unconventional ideas in various industries.
3. Retail - Retail companies can differentiate themselves by offering alternative and provocative products or services that appeal to a more experience-oriented market.