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FrieslandCampina Debuts New Gayo Azul Cotija Cheese

FrieslandCampina is expanding its Gayo Azul brand with its delicious new Gayo Azul Cotija cheese.

Gayo Azul is actually a Caribbean brand with a strong Dutch influence. The brand started as a small company in the Caribbean, before entering the U.S. market in the 1960s and becoming a fixture ever since. Now the brand's latest product is the Gayo Azul Cotija cheese, which boasts a sharp, slightly salty flavor and a perfectly crumbly texture. The Gayo Azul Cotija cheese is made from fresh cow’s milk cheese and Mexican-style aged. As Debbie Seife, Marketing Director of FrieslandCampina, explains, this Hispanic cheesemaking process results in "a deliciously salty, milky flavor that is sure to turn it into a staple in our fans’ recipes."
Trend Themes
1. Mexican-style Aged Cheese - Opportunity to create and market a new line of cheese products made from fresh cow’s milk cheese and Mexican-style aged like Gayo Azul Cotija cheese.
2. Caribbean-inspired Branding - Opportunity to create a new brand/line of Caribbean-inspired dairy products like Gayo Azul cheese and market it to consumers in the US and beyond.
3. Premium Cheese Offerings - Opportunity to cater to consumers seeking premium and unique cheese offerings like Gayo Azul Cotija cheese, by introducing more such products in the market.
Industry Implications
1. Dairy - Opportunity for dairy companies to expand their product line by introducing new cheese products and capitalize on the growing demand for unique dairy offerings.
2. Food and Beverage - Opportunity for food and beverage companies to partner with dairy companies and introduce new food items featuring unique cheese products, such as Gayo Azul Cotija cheese.
3. Marketing and Advertising - Opportunity for marketing and advertising agencies to assist dairy and food companies in branding and promoting their unique cheese offerings, such as Gayo Azul Cotija cheese.

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