Gatorade has introduced a special Gatorade bottle for the Brazilian National Team that includes a hydration tracking system. It's all well and good to train rigorously for a soccer game, but there are other factors that come in to play, with one of the biggest ones being what a player fuels their body with.
Gatorade has been using Drinkfinity technology, which enables coaches and other staff to work with players on an individual basis for the development of tailored formula—but the only way players will see boosts in performance is to stay hydrated. With a special Gatorage squeeze bottle embedded with a microchip, coaches are sent information in real-time about loss of water and liquid. Armed with this information, it's easy to see why a specific player might be more sluggish than usual and they just might need a reminder to refuel.
Gatorade is continuing to test this innovative bottle, but there is no indication yet when it might be available to the public.
Photo Credit: MoWa/Gatorade
Hydration-Tracking Bottles
This Innovative Gatorade Bottle Tracks an Athlete's Hydration Levels
Trend Themes
1. Hydration-tracking Bottles - Hydration-tracking bottles are gaining popularity in the sports industry due to the ability to monitor real-time water loss and suggest refueling opportunities.
2. Tailored Formula Development - Players have the opportunity to work with coaches and staff individually to develop formulas for best-performing hydration techniques.
3. Real-time Information Display - Innovation in technology is leading to hydration-tracking bottles that send real-time information on water loss to coaches and staff for better-tailored and immediate advice.
Industry Implications
1. Sports Equipment - Hydration-tracking bottles are an innovative aspect of the sports equipment industry, allowing for improved game time performance and individual hydration tactics.
2. Digital Health - Innovation in hydration-tracking bottles offers a new aspect to the digital health industry, allowing for real-time monitoring and suggestions for better overall health.
3. Wearable Technology - Hydration-tracking bottles are a promising new area of wearable technology that can be integrated with the sports industry, improving overall athlete performance.